Who’s publishing with iPad?

The Apple wireless tablet publication, or iPad, (or XL-size iPhone if you wish), is entering the publishing market by storm. It offers publishers a full color and interactive e-reader platform. The question whether the storm is just caused by the Apple tribe can’t be taken too lightly. Whatever happens with iPad, publishers know they got to act quickly not to miss the boat ready to leave the digital port. Some of those publishers have built really new apps for the tablet, while others are kicking off with converted versions of existing iPhone apps.

I’m listing all the first seven US print publishers joining iPad (with help of Advertising Age).

1. Conde Nast: Wired, Vanity Fair, Glamour and The New Yorker are expected later this year. Kick- off on the iPad is with its GQ app, (i-Phone optimized version). Each issue of the GQ app costs $2.99/issue.
2. Rodal: publisher of Men’s Health offers an iPad edition for $4.99/issue. Each issue will include all the editorial content of the print edition plus extras such as video. Gillette secured sponsorship of the April and May issues of the Men’s Health iPad edition by increasing its other ad spending with Men’s Health (hence the print+ model).
3. The New York Times: NYT’s “Editors’ Choice” app is offering a selection of news, opinion and features, available free to consumers and relying on advertiser support. The Chase Sapphire card is sponsoring the app at the start.
4. Bonnier: Popular Science is the first iPad app by the Swedish publisher. The app will feature content from the magazine’s April issue and touts flow navigation “more like a panning camera than a flipping page.” Future issues will sync with the print publishing schedule and will be on sale within the app.
5. Time Inc.: this iPad app will include all the magazine’s weekly content plus additional slide shows and video, costing consumers $4.99/issue. Initial advertisers include Fidelity, Korean Air, Liberty Mutual, Lexus, Toyota and Unilever.
6. USA Today: this app will include much of the editorial content from each morning’s paper and will update around the clock. It’s free to consumers for the next three months, courtesy of a sponsorship from Courtyard by Marriott, but will require a paid subscription after that. USA Today has not yet set the subscription price.
7. The Wall Street Journal: WsJ for iPad is a free download with some free content, but complete access will require a subscription that runs $3.99/wk. The subscription will include news throughout the day, top picks from editors and access to the last seven days’ worth of print content. Initial advertisers include Buick, Capital One, Coca-Cola, iShares, FedEx and Oracle, with full-screen ad units that appear between article and section pages.